How to conduct a competition analysis?

Competition analysis is the cornerstone of any business strategy, helping companies better understand the market in which they operate. It enables businesses to not only identify emerging opportunities but also respond quickly to threats, optimizing ...

M-commerce

An increasing number of people are now choosing to shop online exclusively using mobile devices—they browse products, compare offers, and finalize orders, all without switching to other devices.

Sales funnel vs. marketing funnel: the secret to higher sales

In today’s competitive e-commerce landscape, understanding the marketing and sales funnels is key to the success of online stores. While the two funnels are interconnected, they differ in their goals and stages.

The future of dropshipping

Dropshipping has gained immense popularity as a business model that allows entrepreneurs to start an e-commerce business quickly with minimal financial investment. Since sellers do not need to invest in warehouses or handle logistics, many ...

Why do customers abandon their carts and how to prevent it?

Shopping cart abandonment is one of the biggest challenges online store owners face. According to research, the average cart abandonment rate in e-commerce is around 70% (according to the Baymard Institute).

Pricing psychology in e-commerce

The price of a product is not just a number – it is a powerful psychological tool that can influence customers' purchasing decisions. The right pricing strategies can boost sales, improve margins, and encourage customers ...

Educational and STEM Toys – How Do They Support a Child’s Development?

In the age of technology, artificial intelligence and a rapidly changing job market, parents are increasingly asking: “How can I support my child’s development from the earliest years?” The answer is educational and STEM toys ...

Is it worth selling on Allegro, Amazon or your own store? – the analysis of advantages and disadvantages

Online commerce offers retailers enormous opportunities. Products can be sold on their own websites, but also on popular marketplaces such as eBay or Amazon. Each solution has its advantages and disadvantages, and the best results ...

Import on order - what exactly is it?

Check out what import on request is!